Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, March 18, 2008

Editorial: A new type of embedded journalism

Not quite sure what this all means, but this story via PSFK piqued enough interest to warrant some investigation. Any thoughts as to whether it'll catch on?

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