Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Friday, February 15, 2008

One for the reader

Which is, The Brand Union's blog, Ammo. Sarah, who runs BU's knowledge centre in London is a fount of wisdom, and can be relied to turn up interesting ads, brands and stories from around the world. A must-read, I'll wager.

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