Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Friday, January 18, 2008

Commercial: Oh EMI!

Alas, alack and woe; for one, who knows who to side with in this most deliciously entertaining of disputes - the pampered dionsaurs of rock, or the bull-headeadly delicate wallflowers of private equity? Beta doesn't have a view. No, really.

Instead, you are directed to this excellent article in The Times, which is the sanest take on it so far.

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