Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Wednesday, June 20, 2007

Listorama week day 2: Estate agents' London

A clear out over the weekend yielded some interesting documents, including this one from the defunct FT magazine The Business. What's interesting is how few of these have actually caught on. Still there are some successful examples of rebranding to be found below.

From north, moving clockwise around the circular arterial roads:

New (old)

Whitehall Park (Archway)
Highgate Borders (Crouch End / nr Highgate Tube)
Clissold Park (Stoke Newington around Church Street)
London Fields (West Hackney)
Clapton Square (Central Hackney)
Victoria Park Village (South Hackney)
North Shoreditch (Dalston)
Sosho (South of Shoreditch)
South Central (Southwark / Waterloo, inc Elephant & Castle)
SoBo (South of Borough, Bermondsey)
Hatcham Park (New Cross, north of New Cross Gate)
Telegraph Hill (New Cross, south of New Cross Gate)
Blackheath Borders (Lewisham)
Peckham Village (Central Peckham)
West Walworth (East of Kennington Road)
Clapham South (Streatham)
South Wandsworth (Balham)
South Chelsea (Battersea)
Brackenbury Village (Between Hammersmith and Brook Green)
Poets' Corner (Acton)
West Portobello (White city)
Little Venice (Warwick Ave)

FT The Business magazine, 03.11.01

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3 Comments:

Blogger TwitchyAcorn said...

That's great they rebranded Southwark after the worst part of LA. Don't they listen to NWA??

7:57 pm  
Blogger Rish said...

No, they're estate agents. Don't be expecting depth or wisdom there.

7:59 pm  
Blogger valfrid said...

Its a great ideas to find out offices and houses in central London for rent or buy..Estate agents central London

11:00 am  

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