Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, June 18, 2007


Things you might have missed:

1. Simon Jenkins elegantly putting the boot into Whole Foods and food-faddism in general.

2. Debate London is on at Tate London this weekend, as part of Architecture Week for those of us who aren't otherwise occupied by Glasto.. Particularly notable for one of the postcard flyers for the series which asked, "Do you want to live in London or are you stuck here?"

3. Carlsberg has been throwing its money away again...

4. Esther Dyson on Facebook, the attention economy, the uses of information etc etc etc...



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