Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, June 05, 2007

Brandorama: Olympics-ology

Much opinion has been, and no doubt will continue to be, vented about the London 2012 games logo which was unveiled yesterday. As the parodies (and the petitions) come thick and fast, suffice to say that, while the majority of the population was never going to be convinced by any logo, or indeed the argument that there needs to be one to protect the IP and relevant trademarks around the games, it does rather seem that there has been a mis-step somewhere (one suspects in the strategy), to focus rather too heavily on the street/urban/youth side of London, rather than the whole city. It's a shame, as it's not as inclusive a logo as it can and should be, and as the original ribbon logo for the bid was.

But, anyway, let us instead celebrate the last two design icons the Olympics threw up: Lance Wymann, Mexico City 1968 and Otl Aicher, Munich 1972.

Who said modernism was no good?

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