Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Sunday, December 10, 2006


courtesy of Charlie Kaufman, from a few weeks ago in The Guide:

As Kaufman told me in an interview soon after Being John Malkovich appeared, if you start a script knowing where it's going to end up, then you've already failed. The Robert McKee story-structure approach needs to be thrown out. The Buñuel/Kaufman method - every new scene a hard-left turn into the dizzying unknown - is the only true path to originality.

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