Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Wednesday, June 14, 2006

Snapshot: Ideas given


Gave me an idea
Originally uploaded by SgtRock333.
To the Tea Building last night, (and who knew that luminaries including Albion and Tomato are housed in there?), where there was a one night stand by LCC students called Gave Me An Idea (one of my co-conspirators on From Here To Here, Emma, was involved).

The conceit is delicious: a short period of time to generate work, and then you're invited to take away what you like, donating an amount that you see fit to charity, in last night's case the Teenage Cancer Trust.

Apart from the obvious benefits of scalability, replication and income generation that such an event highlights, what was notable is the Web 2.0/user-generated content feel of the work: grabbed, roughened, found, insightful. Courier is clearly making a comeback as well.

There should be an online version of the exhibition up soon. Go see, and donate generously.

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