Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Wednesday, May 14, 2008

Commercial: Naughty

It takes a special skill to go from this:

to this:

and in the process, not just rip the idea off, but make it worse. Oh dear.



Blogger Mack said...

I saw that! I was shocked that they had completely lifted the concept so barefacedly.

10:21 pm  
Blogger BetaRish said...

Advertisers, huh eh? We should be strung up, I tell ya.

10:51 pm  
Blogger Mack said...

Not all of you - and I suppose you're right, it's not the 'borrowing' of concept, but more the...downgrading of awesomeness, if I can say that and live with myself.

10:55 pm  
Blogger BetaRish said...

It just reminds you how tricky it is to find something that truly is new under the sun.

11:05 pm  

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