Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Friday, September 07, 2012

Commercial: Rory Sutherland on real vs virtual

Sort of; from Wednesday night, at a MarketReach event. I did some tweets, and collated them. Enjoy.

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