Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, June 26, 2012

On advertising: How to stand out

Taken from Matthew Sweet's rather excellent The West End Front:

He [Jerrard Tickell] had been recruited to the Censorship from his desk at Colman Prentis and Varley, a smart London advertising agency at which he had gained a flashy reputation by turning up for work with a pair of lion cubs under his arm.

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