Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Wednesday, September 01, 2010

Commercial: Two things you really should read

1. Nick calls time on creative participation.

2. Tom's v handy cut out and keep guide to tone of voice.

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