Commercial: The Fiction Shelf

Word reaches me of a new website launching later this month. Says the measured prose of their publicity, The Fiction Shelf:

aims to showcase the best material by the nation's undiscovered writers.

There are already plenty of websites out there where writers can publish their work and critique each other but there are few web sites aimed specifically at readers...we aim to be that web site.

We intend to break the highest quality new work to those that really matter - not fellow writers, but the interested reader. We aim to attract a community of readers by focussing on quality, so much so that any work featured on our site wouldn’t look out of place in the printed press.

Sounds like a fine and noble aim to me. Naturally, they tweet too.

Submit early, submit often, etc etc.