Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, June 08, 2010

Commercial: wet cappucino

It has come to my attention that a certain American chain of coffee shops, anecdotally at least, operates a policy of stuffing as much froth as possible into their coffees.

In the unlikely occurrence that you happen to be a customer that likes more coffee than froth - are there really some of you out there? - you have to ask for a 'wet cappuccino'.

That's right. Ask for a wet drink.

Presumably, too much caffeine destroys the brain cells it stimulates.

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