So, what have we learnt from our sojourn on Merseyside? Well, for brands:
- wit is worth risking
- aiming for fame isn't necessarily a bad idea
- darkness can be more rewarding experience
- symbols can be in competition with each other, but still work together
- if you steal, you should hide it well
- being opportunistic can be a good thing
...all of which sounds like a DNA-print of the city too.
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