Commercial: Michael Owen's brand values
It was only a matter of time that this document came out. But instead of laughing at Mr Owen and Wasserman, let's use the opportunity to re-iterate one of the key lessons of branding:
Delivering on your promises
So, when Michael's brand values promise 'fit and healthy' - as the first one!- you'd better hope that's true and accurate. Alas, however unfairly, the perception is otherwise.
And it's hard to see what can change that, short of an extended run in a team. Anywhere. Perhaps another foreign soujourn is the right option at this juncture.