Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, May 18, 2009

Commercial: Let's play the gig here


Let's play the gig here
Originally uploaded by SgtRock333
I spotted this a few weeks ago, but have been remiss in posting about it. If you're in and around Kingly Street, between Regent and Carnaby Streets, you're sure to stumble across the Ain't Nothin' But The Blues bar.

Want to go in, but not sure what the music's like? No worries - just have a look on the wall opposite, and you'll see whoever's playing at that moment.

It struck me as a great spin on the old way of getting people in to clubs: no flyering, or grabby hands pulling you towards free drinks, just a simple gesture to the projection opposite. Lovely.

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