Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Wednesday, January 14, 2009

Poetic and un-poetic

1) Poetic: Sportswriting - at least it can be, sometimes. Evidence: this appreciation of Ryan Giggs, featuring:

he looked as relaxed and natural on the park as a dog chasing a piece of silver paper in the wind


and

When he plays on snow he doesn't leave any footprints



2) Un-poetic: Redundancy letters/emails. In this collection of shockers, this stands out:

We are consolidating some groups, centralising functions and outsourcing others, and aligning our resources across brands and platforms


Ugggh, horrid.

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