Commercial: Brand alignment failure

Tonight the Evening Standard in London reported that Charmaine Eggberry, vice president and managing director of European, Middle Eastern and Africa (EMEA) operations for RIM, had left the company.

That is to say, Ms Eggberry will no longer be in charge of the BlackBerry in Europe.

Eggberry. BlackBerry.

One wonders how the brand police didn't catch up with her before now.