Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Wednesday, July 30, 2008

Commercial: Lost tunes

I'm wary of crying wolf, as a) I haven't tried this yet, and b) it comes from 'the music industry', but new Universal website Lost Tunes does look like it will be worth a shufti, offering as it does digital downloads of rare and hard to find records on the Universal label.

Of course other people have been doing similar for donks, but the significance appears to be a major player finally getting its act together, in terms of proposition and positioning at least. One drawback appears to be the fact that it's limited to Universal artists for now, but hopefully that will change over time too.



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