Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Saturday, May 19, 2007

Listorama special: Royal Opera House salutations

There is another tale to be told about the poor user experience of trying to book tickets for a performance of Into The Woods at the Royal Opera House. But while being rejected from the system umpteen times as my username options were found to be on the system (even ‘Bobette’), the following list caught my eye. These are the title options available to people who wish to register to use the ROH website.

There’s an interesting brand question around whether such detail is pandering to their existing market, at the expense of putting off new customers, but for now, marvel at the precise calibrations of British flummery:

Mr
Mrs
Ms
Miss
1st Lt
2nd Lt
Advocate
Ambassador
Baron
Baroness
Brigadier
Canon
Canon Dr
Captain
Chancellor
Chief
Col
Colonel
Comdr
Commodore
Contessa
Councillor
Count
Countess
Countess of
Crown Prince
Dame
Dean
Dowager Marchioness of
Dr
Duke
Duke of
Earl
Earl of
Father
Fra
Frau
General
Group Captain
HM
HRH the Duchess of
HRH the Duke of
HRH The Princess
HE Mr
HE Senora
HE The French Ambassador M
His Highness
His Hon
His Hon Judge
Hon Ambassador
Hon Dr
Hon Lady
Hon Mrs
HRH
HRH Sultan Shah
HRH The
HRH The Prince
HRH The Princess
HSH Princess
HSH The Prince
Judge
King
Lady
Lord
Lord & Lady
Lord Justice
Lt Cdr
Lt Col
Madam
Madame
Maj
Maj Gen
Major
Marchesa
Marchese
Marchioness
Marchioness of
Marquess
Marquess of
Marquis
Marquise
Master
Monsieur
Monsigneur
Mr & Mrs
Mr & The Hon Mrs
President
Prince
Princess
Princessin
Prof
Prof Emeritus
Prof Dame
Professor
Queen
Rabbi
Representative
Rev Canon
Rev Dr
Rev Mgr
Rev Preb
Reverend
Reverend Father
Right Rev
Rt Hon
Rt Hon Baroness
Rt Hon Lord
Rt Hon Sir
Rt Hon The Earl
Rt Hon Viscount
Senator
Sir
Sister
Sultan
The Baroness
The Countess
The Countess of
The Dowager Marchioness of
The Duchess
The Duchess of
The Duke of
The Earl of
The Hon
The Hon Mr
The Hon Mrs
The Hon Ms
The Hon Sir
The Lady
The Lord
The Marchioness
The Misses
The Princess
The Reverend
The Rt Hon
The Rt Hon Lord
The Rt Hon Sir
The Rt Hon The Lord
The Rt Hon the Viscount
The Rt Hon Viscount
The Venerable
The Very Rev Dr
Very Reverend
Viscondessa
Viscount
Viscount & Viscountess
Viscountess
W Baron
W/Cdr

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2 Comments:

Blogger Peter Parkes said...

I remember seeing the same thing on a magazine subscription form - I can't help feeling it was either New Scientist or the Economist, but I can't recall exactly.

5:24 pm  
Blogger Rish said...

Most likely The Economist, although I'd be tad surprised, knowing their republican leanings. Maybe it was tatler or Harpers & Queen.

5:16 pm  

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