Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Friday, October 06, 2006

A year in the Netherlands



The undoubted highlight of the winners of the recently-announced 2006 Red Dot Design Awards is this 2006 diary created by Dutch agency 2D3D, for their clients and other contacts. It directly associates words, colours and moods to months to create a seasonal feel. The match between month and mood is in itself a great piece of poetry:

January: black

February: inside

March: young

April: green

May: life

June: sun

July: colour

August: outside

September: old

October: brown

November: dead

December: moon


Goes to show that great design is enhanced by great words.

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