Commercial: Engaged brands

The world's most, according to Engagement db. Top ten is:

1. Starbucks
2. Dell
3. eBay
4. Google
5. Microsoft
6. Thomson Reuters
7. Nike
8. Amazon
9. SAP
10. Intel

Engagement here, btw, appears to be defined as 'how well a company is "doing" social media'.

(Hat tip: TechCrunch)

And if you do it well, your brand could be what fills in the 'blank' here: