Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Sunday, October 05, 2008

More words

A review which I'd forgotten I'd written, for the Penguin Blog A Holiday Read site, has gone live.



Blogger Andrew Carey said...


You once followed developments at The Economist's Project Red Stripe. We're about to publish a book about it. Called Inside Project Red Stripe, it's published conventionally ( and, over the next few months, online ( It's an account of the six-month project and we think it's a good guide to innovation and teamwork in business and the media. Each chapter identifies dilemmas that are likely to face any innovation team or project.

I hope you'll find time to have a look and that you'll find it interesting.

Kind regards,

Andrew Carey

4:49 pm  

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