Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Thursday, August 14, 2008

Some guidance on long term thinking

From the clever, clever people at the Long Now foundation. Their guidelines for a 'long lived, long-valuable institution' are:

* Serve the long view (and the long viewer)
* Foster responsibility
* Reward patience
* Mind mythic depth
* Ally with competition
* Take no sides
* Leverage longevity

Which sound like pretty good life lessons to me. Might even be worth joining up to get the cool membership card as well.



Post a Comment

Subscribe to Post Comments [Atom]

<< Home