Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Wednesday, August 13, 2008

Commercial: Brand alignment failure

Tonight the Evening Standard in London reported that Charmaine Eggberry, vice president and managing director of European, Middle Eastern and Africa (EMEA) operations for RIM, had left the company.

That is to say, Ms Eggberry will no longer be in charge of the BlackBerry in Europe.

Eggberry. BlackBerry.

One wonders how the brand police didn't catch up with her before now.



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