Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, July 21, 2008

Linkorama for 21.07.08

Two things which are worth your attention, from the New York Times:

1. How advertising can help to foster good habits, especially when it comes to changing behaviour in the developing world.

2. How having a fixed mindset can hold back your career.



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