Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Friday, July 25, 2008

Commercial: Service service service

David Pogue on Apple's MobileMess. However good a brand is, it has to deliver. And keep on delivering.



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