Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Thursday, November 15, 2007


It's been a while. So to celebrate:

1. Free Rice - you must have seen this. A great word game that (somehow) manages to get rice to people who need it in the developing world. Beta does OK at the game.

2. An interesting discussion about how planning has to evolve, to support the ways that consumers - and so brands - are changing.

3. Timothy Garton Ash in today's Guardian says:

I find it suggestive that Britain, probably the freest society in Europe in the last century, is now the most watched society in Europe, while Germany, a country with a unique 20th-century double experience - Nazi and Stasi - of unfreedom, is now, according to Privacy International, the least watched.

Who wants to move to Germany?



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