Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Thursday, October 04, 2007

Commercial: Yo Gabba Gabba

Much insight was gathered at the Brand Licensing Europe 2007 fair, held over the last few days at London's Olympia. Some more formal insights to come, but for now revel in this:

Yo Gabba Gabba is the breakout kids TV show in the US at the mo, and no doubt will be huge everywhere in due course. You might wish to know that:

a) Elijah Wood has been on the show
b) The Shins have been on the show
c) The chap at the beginning of the clip is called DJ Lance Rock
d) 'Party in my tummy' sounds like Radiohead. No really. 'Idioteque', non? (Speaking of which, In Rainbows is available from next week.

More prosaically, it was the music bloggers who picked up on Yo Gabba Gabba first. Said the marketing person from the rights company in the seminar: "identify a USP in your show that may resonate with an audience who will evangelise for you." Clearly, the rave Teletubbies is one hell of a USP.

And speaking of odd musical influences, the Hong Kong Trade Development Council were showing the wares of some HK-based designers, including a collective called MONSEIUR. Whose principals appear to be called Albarn and Coxon. And who appear to be owned by this corporation. Eh?



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