Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Wednesday, May 30, 2007


First in an erratic series of posers that - one suspects - only get asked in advertising, marketing, design and branding agencies:

1. What's a 'Northern' font?

2. How many flames does it take to make a fire?

Answers on the back of an email etc etc.



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