Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Sunday, November 16, 2014

Commercial: Soundcloud's Berlin Wall

Worth drawing your attention to if you've not already seen it... There's been much cant spoken about how and whether brands can use events from history for their own ends. The following from Soundcloud shows not only that it can be done, but also, perhaps, how.

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