Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, April 19, 2010


came to a close this weekend. To say it has been a bit of a marathon is to underestimate it, perhaps.

Still, as a cohesive body of work, celebrating important work done, it's probably the most important thing I've even been involved with.

If you haven't already, play with the random function on the site. It is, in its own way, mesmeric.



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