Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, March 29, 2010

Commercial: Why brands die

But I have to admit that the company lied: to its staff, to its customers and to me.

A great, ruminative post by James Whatley, which sheds some light on the SpinVox meltdown last year, and the problems of online reputation management in our hyperspeed days.

A reminder, as if you needed it, that a brand should never make a promise it can't keep. Truth will out, about your product, your service, like never before.



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