Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, June 23, 2009


1. Last night, by Gloucester Road tube station. If I was in the target market for this message, I'd turn to knife crime myself. How much more can we patronise 'da youf'? (And yes, I'm aware what I did there - it's called 'effect'.)

knife surrender bin

2. In a phone box on Clapham Road this morning:

the sounds of hurricane winds



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