Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Friday, June 19, 2009

Battersea Power Station

Some days you can really love your job. Today was one of them.

Because today, because of an idea, me and two colleagues got a guided tour around one of London's most iconic buildings.

It is at once immense, humbling, crumbling, and full of grandeur. It baffles that bricks of normal size were used to make a building of such immensity. In Power Station A, the level of art deco detailing is amazing. The valves and dials in the control rooms speak of a different age, when the belief in progress was not naive or foolish. The rubble strewn across the site speaks of the wider neglect of the public domain of the last 25 years.

We ran out of superlatives.

The regeneration plans for the site are coming on apace too. For once, a building with a stunning past has a pretty rosy future too.



Blogger David Thompson said...

How fantastic to get a guided tour of such an iconic building and so good to see it does have a future.

2:09 am  
Blogger BetaRish said...

Yes, it was an absolute privilege. And fingers crossed this regeneration plan comes off.

2:49 pm  

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