Commercial: Why do we bother?
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8IiMsrUBvD_DSLN_PVuORHrsnoS6K67CtivakEKcwninPZm_Km9j4xZFFOp800eHdYd1SHIVqc4K8kugN1E8egueP2AnxQtnVTqdbOqCIWyyO6kqkYNKTE4iFqUDASo_8_zf9/s320/old+abbey+logo.jpg)
You spend millions rebranding the bank that you've bought. And then The Times business pages online go and do this...
Labels: commercial abbey rebranding logo
Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com
Labels: commercial abbey rebranding logo
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