Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, July 29, 2008

Commercial: Why do we bother?

You spend millions rebranding the bank that you've bought. And then The Times business pages online go and do this...



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