Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Thursday, April 17, 2008

Commercial: Writing's coming back

As a discipline in advertising. Apparently.

Kieran Bourke says:

Given that young creative teams are generally working on static media, that mobile plays a significant part in their lives and that their is little advertising noise in the medium, I suspect it won't be too long before we see the return of the star writer.

Thank god for that.



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