Commercial: More competition for agencies

Just wanted to draw your attention to Emily Bell's column from t'other day, and in particular this bit, which says:

The Houston Chronicle for example, has switched its attention in one sector from big retailers to small businesses and instead of advertising alone, offers a flat rate consultancy service which addresses everything from ad sales to social media presence for its clients.

Hullo. That sounds very much to me like newspapers are getting into what might once have been considered agency-turf.

Look to your laurels etc etc; more pertinently, when 'expertise' can be found everywhere, where do you get knowledge and wisdom from?