Commercial: 13p

Something that crossed my radar a few weeks ago; 13p, a New York-based playwriting collective, set up with the notion of bypassing traditional gatekeepers to get their work out there.

The hook? That the group will disband once the 13th play, by the 13th writer is performed. As they say:

Our mission is very simple, and we want to complete it and call it a day. 13P isn't really a theater company; it's a 13-play test of a new producing model.

I wonder if this model could be applied to forms of other cultural production.