Commercial: Air New Zealand safety video

It's lovely to see a brand taking the 'integration across touchpoints' thing seriously. So hats - and indeed everything else - off to Air New Zealand, who've followed up this ad by giving their in-flight safety a similar, body painted theme.

The tone of voice used is lovely too, dovetailing neatly with the recent press campaign. It's just the right level of fluffy and informal, while conveying all the information you'd normally get - but without having the bejesus scared out of you.

No bum deal here, methinks.

(Safety video hat tip: Gulliver at Economist)