The end of the Alpha Male

For quoth Barbara Ellen in The Observer yesterday:

Indeed, it could be that the economic climate has made women, and society as a whole, wake up and realise that the Alpha Male is more trouble than he is worth. It's a case of different times call for different men, so bring on Mr Beta. This is what women want now - the Quiet Man, who might not set the world alight, but doesn't turn your life into a fire sale either.

I'm saying nowt.