Thursday, April 17, 2008

Commercial: Writing's coming back

As a discipline in advertising. Apparently.

Kieran Bourke says:

Given that young creative teams are generally working on static media, that mobile plays a significant part in their lives and that their is little advertising noise in the medium, I suspect it won't be too long before we see the return of the star writer.


Thank god for that.

No comments:

Post a Comment