Sourced from Thursday's Times, GoViral have selected the top ten viral ad campaigns (most 'viral' ads?). To become successfully infectious, ads need to be 'edgy, surprising, original, erotic and emotional – and tap into popular culture'. No humour? Anyway, no small order, all that.
The ten are:
1. Nike - Ronaldinho R10
2. Agent Provocateur - Kylie riding the bucking bronco
3. John West - Bear vs fisherman
4. QuikSilver - Dynamite Surfing
5. Carlton Draught - Big Ad
6. Trojan Condoms - Trojan Games
7. Dove - Evolution
8. Berlitz - What are you zinking about?
9. Diet Coke - Mentos (does this actually count as an 'ad' or a campaign'?)
10. Mark Ecko - Still Free.
Not sure if the methodology is correct - there's an air of contrivance about the list overall and the selections - but an interesting stab neverthless.
What? Show one of these fine ads? Go on then. Which one shall I choose?
...oh, why not?
Hi,
ReplyDeletefirst of all, thanks for mentioning us!
Even though it is maybe not very explicit in the article, it is a list of viral video campaigns. Other formats were not considered for this list. There are of course many other huge viral successes that could have been mentioned too - like Subservient Chicken, hotmail etc.
I totally agree - humour is definitely a very good "ingredient" to include in an attempt to create a campaign that goes viral.
Best regards,
Kristofer Mencák - GoViral