Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer.
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Wednesday, April 20, 2011
Commercial: Steve Jobs on 'Think Different'
I won't make the obvious points about this clip - I mean what's left to be said about him, and what he's created?
Instead a challenge, a thought: when was the last time you saw a CEO talk about not just their brand, but also an ad campaign, like this, in such a concise yet inspirational fashion?
I know the campaign very well but, strangely for a fanboy like me, it's the first time I've seen him talk about it. And in his shorts too. What a CEO. What a crazy one.
I know the campaign very well but, strangely for a fanboy like me, it's the first time I've seen him talk about it. And in his shorts too. What a CEO. What a crazy one.
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